# Launch & Initial Token Distribution

## Liquidity Drive

The initial token distribution took place as a 1-week liquidity drive event, from **05/04/2021 - 05/11/2021**. During this period, participants were are able to add BNB as liquidity to get ELEPHANT at the lowest possible cost; as their contribution was not subject to any slippage or exchange fees, which was factored into future orders on the official exchange listing. 

The price for each ELEPHANT token was not set in advance. It was determined by the amount of tokens available and the total BNB amount raised after the liquidity event had ended. Once the raising period concluded:

**25%** of a quadrillion tokens was distributed to those who provided liquidity during the drive (split proportionately by their contribution amount).

**25%** was used to provide liquidity on PancakeSwap for the official listing.

**49%** of a quadrillion tokens was sent to the graveyard address. 

**1%** was allocated towards marketing and development purposes.

<figure><img src="/files/rROLhaHdvyXgSQPZLpxd" alt=""><figcaption></figcaption></figure>


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